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Sytner Land Rover Retailers Rebrand
Land Rover has been a part of Sytner Group since 1998 and now, instead of the 17 retailers owned by the group being named Guy Salmon, they will be rebranded to Sytner Land Rover
The rebrand strengthens Sytner Group’s presence and creates one clear group message across all digital and physical channels, as well as all brands.
Sytner Group currently employs almost 1,300 colleagues across its Land Rover dealerships and has invested around £100m into the state-of-the-art sites in recent years.
Rob Frewer, Divisional Managing Director for Sytner Group, said: “For many years, Guy Salmon has been closely linked to Land Rover, but we believe that now is the right time for us to outwardly and publicly associate the Sytner Group name with Land Rover.
“Guy Salmon will always be a cherished part of the Group’s historic relationship with Land Rover. The Sytner Group carries enormous strength, representing multiple premium brands with tens of thousands of customers throughout the country.
"By formally applying the Sytner Group name and streamlining our website and other digital channels with just one brand – Sytner – we can simplify the customer journey and better showcase the full range of offerings within the Group.”
Among the Land Rover dealerships owned by Sytner Group is the global statement site, which is the only dealership of its kind in the UK, in West London. The showroom reflects the style, luxury and breadth of the modern Land Rover brand.
The impressive statement site is located over two acres and holds an amazing 500 cars and has a large scale operation in the workshop with 26 bays and two MOT stations.
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