BMW & British Vogue continue to champion emerging talent with Future Creators Design Competition.
BMW has reaffirmed its ongoing commitment to supporting emerging talent by partnering with British Vogue to launch the Future Creators Design Competition – a search for the next generation of fashion and jewellery design stars.
Powering into a new era
The BMW Vision Neue Klasse and Vision Neue Klasse X preview the next generation of BMW vehicles launching from the end of 2025, highlighting innovations in electrification, digitalisation and circularity. The BMW brand is already progressing towards a more circular future today, using secondary materials across many of its current models – for example, in the floor mats of the BMW iX and BMW X1.
Remarkable Creativity.
The competition drew an extraordinary response, with hundreds of entrants showcasing remarkable creativity. During the judging process, Kanters sought designs rooted in circularity which, as she put it, “captured the philosophy of the Neue Klasse” by incorporating recycled materials to enhance the product. Meanwhile, Hobbs looked for “a new definition of luxury.”
Supporting Young Talent.
In recognition of their ideas, the talented trio each received £5,000 to help bring their designs to fruition and were invited to visit to the BMW Design Studio in Munich, where they received expert mentorship from the BMW Design team.
Equipped with their prize money and the valuable insights gained from their time in Munich, the three winners will continue to develop their final designs over the coming months. To follow the trio on their individual design journeys, keep an eye on British Vogue’s Forces for Change website.
The Future Creators Design Competition will feature in the December issue of British Vogue.
